U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year | Adweek

For daily total of 10 hours, 39 minutes

By Jason Lynch

June 27, 2016, 9:00 AM EDT

Adults spend 37 more minutes each day on their smartphones than they did a year ago. Getty Images

If you feel like you’re spending more time than ever before watching and streaming content, you’re right.

U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.

Source: U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year | Adweek